And with free email marketing systems like Mailchimp, it’s just a matter of drag and drop to send out gorgeous emails —. I’m so glad you found it helpful! Another benefit to keeping your business’s information totally up-to-date is you’ll be found easier on Google Maps which is especially crucial for local jewelry store marketing. Customers today require FAST response and communication, otherwise you risk them finding another jeweler (your competitor). submissions on your website so you’re on top of responding to leads at all times. That’s why we put together the best 26 jewelry marketing strategies here for you — have at it! With PPC ads, you bid on keywords, like “jeweler” or “jewelry store.” Google AdWords (Google’s PPC platform) will suggest a bid for you, but you can actually bid however much you want. Even if you have zero graphic design skills. So, create your social media accounts to get your business known on diverse social media. After all, if you don’t give your prospects a REASON (like a good deal) to come into YOUR store, why would they? Here’s their postcard so you see their special offer circled: Notice that HUGE image of that ring (and how it takes up almost the entire postcard)! Sitemap, Content Director @ David Perry & Associates. Your photos can be used everywhere you market such as: It’s easier than EVER to get gorgeous photos in the event you can’t hire a professional product photographer. 3 reasons jewelry stores should use content marketing. See more ideas about jewellery marketing, things to sell, craft business. For marketing jewelry online, you can run ads (more on those options later) at the same time you mail your postcards to get your marketing seen in multiple places which means: Your prospects see your jewelry marketing over and over again and remember YOU when they go shopping. So handle the review well, and they could turn into a happy customer! So the idea is both CONSISTENCY of marketing and done well in advance (NOT last minute). If you’re mailing your postcards to all the homeowners in Des Moine, IA, you can then target those same exact people on Facebook in Des Moine, too — at the SAME time. Your Jewelry Store MUST Have A Blog - Four Grainer In today’s world, your jewelry store MUST have a blog. It’s a huge opportunity for jewelry marketing companies and running jewelry ads that work to grow your business. When you’re first starting out with PPC, I recommend setting a budget (say, $15 a day) and playing around with your ads to see what gets the best results. So there you have it! Show off your jewelry and gift ideas on social media where photos reign supreme in getting engagement, meaning: People LOOK and click when they see images! And any signage or other promotion you do. With prospects doing a lot of their purchase research online, when you have a prospect on the phone, you want — and need — to be on your A game. Social media posts: Automating your social media posts ahead of time will make your life easier. But… maybe only 25 people made it to your contact page to actually contact you and become real leads for your business. For some, it’s as low as 2 PERCENT. Add call extensions to your ads (either your phone number or a “click to call” button for mobile ads), and the people who are ready to call can do so without you being charged for the click! Google Analytics — a free tool from Google — that tracks the following: FREE report: Easily set up Google Analytics on your website for website tracking. We are in to jewellery business. If your brand does not have a social media presence, make it a priority to set up accounts on Facebook, Instagram, and Twitter. Your social media content becomes the voice of your brand. I’m glad you find these articles useful. What type of jewelry do your customers want? With an email newsletter, you can send your customer list monthly emails featuring: FREE report: 8 tips for an email newsletter that could BOOST your sales with just one click. Leverage your online brand advocates instead of relying on traditional word-of-mouth marketing. While it may seem overwhelming, its importance cannot be overstated. You email them, maybe call them (if they provided a phone number), and still no word back. So your prospects see ONE cohesive marketing message whether they receive your jewelry store marketing postcard in the mail OR see your ad on Facebook. Thanks a lot. Now that you have a basic understand of how content marketing works, let’s talk about why you, as a jeweler, might want to use this strategy as part of your overall marketing plan.These three reasons will hopefully convince you to give content marketing a try sometime soon! And the best direct mail to show off your jewelry store marketing? Which means they’re MORE likely to buy from you when the time comes for a gold-laden gift. Here are some tips for jewelry marketing photography: But if you have a bit of budget to spend on a product photographer (to save yourself time), you can find one on Photosesh or Smartshoot where you can find someone local and see reviews and samples of their work. To get the most leads (and sales) from your jewelry marketing strategies, you need to capture the identity of those interested prospects so you can follow up with them, to keep your business top of mind so when they want a special gift — or need your jewelry repair services — you’re the one they call! Generated $8,000 in revenue from a $905 postcard campaign! there is nothing useless data..thanks a lot. SEO is a continual process since Google and its algorithms (formulas) change all the time. You PAY for each click (hence the name PAY-PER-CLICK). You may also plan to join a new social media platform or improve your skills on one that’s been working well for you. When you ask someone for a referral, you’re usually asking them because you know and trust their insight! Market with your customer stories instead of relying on your store’s family legacy. A Las Vegas jewelry store mailed out postcards as one of their main jewelry marketing strategies. Thank you for reading! If you don’t respond quickly to phone calls, emails, and inquiries that come in from your website, you’re leaving money on the table. You will be redirected in a moment, please click the link below if you do not get redirected. Nice blog, I found useful information on topics. Here are some tips on what to post on social media: Make sure your phone number, store address, and website are all listed on your Facebook business page so it’s easy for prospects to contact you! FREE report: Easily automate your email marketing to close up to 80% MORE sales. Today, you can surf and shop the internet for a number of e commerce jewelers (like BlueNile.com) or head to big-box stores (like Costco) to buy a diamond ring. really awesome. Let’s say you receive an email from someone directly from the contact form on your website. Thank you for such essential tips. Start a compliment train. Only TRACKING will show you what parts of your jewelry store advertising creates leads (and sales) for your store. This coordination of mailing direct mail plus simultaneously showing matching Facebook ads gives your prospects the perception that your jewelry marketing is almost everywhere. That’s photography in action from #2! Plus, its benefits extend far beyond increasing sales. Don’t assume your customers know you’re wanting to grow your business with new customers. Social media has continued to become popular in the field of business based on different applications and benefits to the business. And while many of the people who receive your jewelry store postcards will search for you by name and head directly to your website (we’ll talk about what happens then in #9), many of them will simply search for what they need, like: And they will see several listings, some of which will be search-and-review sites, like: Make sure you’re listed on those sites — and that your business profile is correct, up-to-date, and filled with beautiful photos of your products —. Make a list of these keywords using Google’s free keyword planner tool, and have your website guy (even if that’s you!) It’s called Everywhere Small Business. However — the most important metric to track? Love it. So check out how you can use Social Media engagement to increase your sales. One young lady made $100,000 selling jewelry online, so it’s proof if you take the time to learn Etsy, it’ll be yet another place to sell your jewelry and reach even more prospects. Social media is a FREE way to get your jewelry marketing out so people can see what beautiful items you have for sale, and you can drive clicks from social media back to your website. ), Millions of online impressions (eyes on YOUR ads), Invest in high-resolution photos or your products (#2), Find your focus and stick to a niche (i.e. Write out the copy with the relevant hashtags in advance, then use Buffer for marketing automation . Customizing your website and content could be an excellent start for your business. Simply copy / paste these hashtags and get more likes and sales! Managing a PPC campaign can feel like a full-time job — but as a jewelry business owner, you already have one (or 5)! Meaning, prospects see Google Maps results FIRST when they search on Google. I’m so glad you found this article helpful! People love authentic stories that tug at their heartstrings. Well, here are some tips to sell your goods on Etsy: Because Etsy’s platform is easy to use, setting up your online store won’t take serious website skills, and your jewelry can get seen by upwards of 54 million people. And neither will your BEST sales person. Which is NOT what we want considering Google is the #1-used search engine in the U.S! If you have some extra budget, you could also run a paid ad with them, but magazine advertising can get expensive fast, which is why we recommend direct mail + online ads first. Make a list of keywords (like I mentioned in #14) that your prospects may use when googling for a jewelry store (just like yours), and include those keywords in both your blog and website pages. You need HIGH QUALITY photos to capture the intricate details of your diamonds and gems. FYI, it’s against Google’s policy to outright solicit reviews from clients, so one way to add the Google review request in your email signature is like this: “Have feedback about your experience with us? You can take your logo one step further and have it put on multiple promotional items to easily (and inexpensively) boost your business’s branding and professional look. And, unless they are done exceptionally well, won’t help your brand stand out. Even if you’re not an online retailer, getting in front of buyers with engaging and shareable social media will give your small business the best chance of capitalising on seasonal spending. So here’s 21 ideas for social media content to help you shake things up. You can even donate a jewelry piece (maybe a lovely one that’s been hard to sell from your store’s inventory) for a charity auction in exchange for being featured in the organization’s newsletter and promotions. If you want a done-for-you email marketing solution, you can use PostcardMania’s email marketing services. Make sure you’re WEARING your jewelry because that’s the best (and cheapest) way to show off your gorgeous products every day and everywhere you go! Let the merriment begin-1. The number one question people ask when it comes to social media marketing. The most clicks isn’t necessarily the best result. . Or you risk LOSING all of those prospects to your competitors. When you’re ready to promote your jewelry business, give us a call at 800-628-1804 for a free consultation! Here are a couple places to get unique business cards you can customize with your logo: And when you give out your business cards to anyone you meet —. When it comes to jewelry businesses, the social media websites that you should choose to focus on are those that emphasize imagery and visuals are going to give you the most traffic and success. Everyone may WANT your jewelry, but not everyone is ready and willing to buy it. As many as 93% of all online experiences begin with a search engine, according to SearchEngine Journal. To be seen in the best light possible – speaking of which…, Showing off your jewelry isn’t just a matter of having photos —. Thanks for sharing the information. Four Grainer shows you how to provide a user friendly environment in which you and your clients can interact, exchange ideas, build trust and develop greater brand loyalty. Do you mostly sell engagement rings? Using jewelry ads that work — aka: POSTCARDS! They’ve asked you how much your pricing is for an engagement ring with 3 diamonds (that they saw on your website), and you quickly provide them an answer. 1. When you’re done updating your online listings, you need to make sure your website doesn’t shoo away prospects, and here’s why…, Your website isn’t just a fancy place for your prospects to visit you online…. Social media is a FREE way to get your jewelry marketing out so people can see what beautiful items you have for sale, and you can drive clicks from social media back to your website. But they can use this insight to train their staff to receive calls properly with the intention of getting appointments for sales purposes. The ultimate measurement of your jewelry store direct mail marketing — meaning your postcards — is how much SALES it generates your store. She specializes in women's services and is the author of "The Lean and Green Diet", Our digital marketing insights for brands, Why It’s Important to Repost on Instagram, How to Use Social Data Analytics to Inform Your Marketing Strategy. Hi, Joy GendusaThank you so much for sharing this ideas.You are providing very useful information.It’s help me to grow my business.Keep Sharing…. Make Your Social Media Profile Attractive Facebook marketing is very popular, and for good reason —. Thank you for your comment, Soraya! I’m glad you found it helpful! To get your website found on Google, your website’s data must be accurate and filled with keywords your prospects use to find business just like yours. You want to make sure those clicks are converting into leads! And the more obvious — but EXTREMELY useful — way to stay in touch with your customers is this: Do you know what happens when a prospect calls into your jewelry store? For even more jewelry store marketing ideas, check out these postcards that work! By remaining active on social media and celebrating your customers, even small retailers can compete against the bigger online players. simply a undoubtly perfect. But if your store looks empty, or your sales lack luster, why not grab a handful of proven jewelry marketing ideas so you can easily increase your leads and sales? Make it easy on whoever works by your phone by using a new caller sheet — an easy-to-use sheet that helps your customer service person, sales person, or you get ALL the necessary information from the prospect about what jewelry marketing strategies they received or saw. All rights reserved by Pixlee Inc. Legal & Terms of Service. Sponsor the event, or get a booth where you can show off your wares and meet people face-to-face (and remember to wear your jewelry!). Some magazines offer what’s called “advertorials” which are paid advertisements that present like readable, informative articles. It’s actually a vital component to your postcard campaign’s success! Thanks, James! As customers begin to post photos with your hashtag, pay close attention and make an effort to “like” and “comment” on all submissions. Sure, it takes time and effort to develop a social following and to maintain different channels, but consider the returns: Your jewelry business will be much more competitive in today’s retail landscape and your brand’s larger social presence will ultimately drive more sales. I put together 25 different Social Media engagement ideas that will help you skyrocket your engagement. Social media is an amazing way to connect with your target audience and share content about your business and the wider jewellery industry. It’s how you’ll update your Google listing for marketing your jewelry online, meaning…. Your online jewellery marketing plan could include things like setting up a simple website or improving an existing one, or signing up to sell through a community like Etsy. Which one are you going to spend thousands of dollars with for the ring for the love of your life? opal jewelry), Create irresistible deals at great prices (like an earring, ring, & necklace set), Find the correct contact person (editor of a specific area of the magazine), Email them your info including pictures of your store and product, Offer to do a giveaway with them as incentive, Reach out to them more than once (they probably get TONS of emails! Get LOTS of 4- and 5-star reviews of your jeweler store online! Having an attractive logo professionally designed for your jewelry marketing works for 2 reasons: Put yourself in your prospect’s shoes for a moment…. And an aesthetic logo doesn’t only communicate that your jewelry store is credible…, You can use that logo on your business cards —. First, look at your customer base — the people who have already bought from you. Also called an “email drip campaign,” it works in jewelry marketing by sending out emails on a predetermined schedule to prospects in a list that you create. Glad you enjoyed the post! So beware of any company that claims to guarantee to get your website to #1 on Google in a short amount of time. Traffic means engagement on your posts and videos. If you post images on your Facebook business page (#7), upwards of 64% of potential prospects may contact your business directly with Facebook Messenger. According to a report by Nielsen, 92% of consumers trust referrals from people they know. It was very helpful . If you haven’t already designed your social media marketing plans for Christmas and are on a hunt for simple and easy ideas for your brand, then you’re reading the right thing. Your Google listing can (and should) show pictures of your best inventory plus all information googlers want to see right off the bat. I hope you’re ready to use a couple of these! Your cost per click is determined by many factors — your bid being just one — such as: Download our FREE report: How to Do Pay Per Click Yourself (And Not Waste Your Money). Social media marketing requires both strategy and creativity. Build a social media presence to drive awareness, loyalty, and sales. The jewelers you see above have websites that are built to be found by Google, and that’s SEO in action! That means you have to pay up for an ad, like this: I recommend running Facebook ads at the same time you’re mailing your jewelry postcards. And while we’re on the subject of marketing jewelry online…. wow, great article thanks for sharing with us really it’s very helpful for the jewelry lovers like me i would like to suggest jewelry store in Dallas Tilak Jewelers 8300 N MacArthur Blvd #100, Irving, TX 75063 (972) 594-8252 you can find the best collections here. What helpful content can you write about that will prove you’re a credible jeweler? Pay attention to where your engaged followers are located to ensure that you post at … To help you evolve, here are three easy tweaks you can make to capitalize on industry trends. Instead of you remembering to manually email prospects on a set schedule, have your email marketing system do it for you. Especially when you have an enticing special offer that can’t be passed up. When a prospect calls your business, you don’t want to waste the call. Both consumer behavior and the market are changing—and jewelry marketers risk being left behind if they don’t give their strategies a digital revamp. This information gets pulled from data YOU enter in your free Google My Business account. Here are some tips on what to post on social media: Close-up photos of your jewelry (remember #1) Pictures of your shop; Photos of your team (even if that’s just you!) Plus, you can use this same email marketing tool to send out monthly newsletters to your customers (#22), making them feel like you care to keep them updated on things like: The idea is that the more prospects are followed up with consistently, the more likely they’ll remember YOUR jewelry store (vs. your competition)…. Take this case study of one of our clients as an example: William Effler Jewelers in Cincinnati, OH ran a postcard campaign promoting a 25-50%-off special offer that brought in an extra $25,000 in sales for their store’s 93rd anniversary sale. You can MATCH your Facebook ad’s special offer and design with that of your direct mail campaign. You need to respond to them BEFORE your competition does…. Aug 31, 2020 - Explore Think Orange's board "Jewelry - Marketing", followed by 4801 people on Pinterest. You can also add this to the bottom of your email newsletter (#22)! Either way, shopping local businesses has become trendy, so see if you can find a magazine local to your city and reach out to them. Register for a FREE Google My Business account. One of the more intimate social media marketing ideas is to post behind-the-scenes photos and videos from your brand. It helps you look like a professional trustworthy business, eBay, Amazon, and Etsy (if those make sense for your store). With your customers’ permission, share these photos and videos on your own marketing channels to inspire others to purchase. This is perfect if you’re small and selling to consumers (B2C) because a Facebook page can work as effective as a … The pros of social media marketing for fashion brands is that fashion is a highly visual industry. These could be the business ideas for you. Depending on the magazine, some will let you write your article for free as it contributes interesting content to their readership. Jewelry Marketing Guide: 4 Essential Jewelry Marketing Ideas Your site and posts should contain images of your jewelry collection, gift suggestions, sales and shop events. I recommend circling dates on your calendar for the year, giving yourself actual deadlines to order your jewelry store marketing postcards by so you don’t forget — or market too late. When you arm your jewelry store marketing strategy with helpful content featured on your website’s blog, you’ll have a better chance of ranking on Google. By doing so, you will uncover a trove of powerful marketing assets. You can also feature your special offer ON your lead capture form to entice prospects to give you their contact information —. Call one of my experts at 1-800-628-1804, the consultation is 100% FREE! Leverage your online brand advocates instead of relying on traditional word-of-mouth marketing. Beautiful imagery … 1 enable brands to celebrate and market with the intention of getting appointments for purposes. 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